Apple Macbook Neo 256GB - Blush
Love at first Mac.
Introducing MacBook Neo, an amazing Mac at a surprising price. With a durable design, beautiful colors, and powerful features, it’s a magical new way to fall head over heels with Mac, every day. Welcome to the family.
The muscle
for your hustle.
The A18 Pro chip helps you run your go-to apps, fly through everyday tasks, tap into your creativity, and play action-packed games. So whatever your day brings, you can move at the speed of inspiration.
Everyday productivity.Answering email, taking video calls, browsing the web, updating after?-?school schedules, sharing photos — master your to?-?do list with MacBook Neo.
Conquer your courses.MacBook Neo is perfect for learning, whether you’re cramming for finals, using Apple Intelligence to summarize class notes,3 or creating presentations.
Make work feel like play.From building spreadsheets to managing payroll, MacBook Neo gets the job done.
Amusement perks.With impressive graphics and a vibrant Liquid Retina display, your movies, shows, videos, and games are incredibly detailed.
Fly through everyday tasks. The A18 Pro chip breezes through your go-to apps and AI activities, putting power and efficiency at your fingertips.
Your constant companion.MacBook Neo is ready to go where you go, from early-morning classes to late-night browsing.
Up to
16 hoursbattery life on a single charge
Display, Camera, and Audio
A feast for the senses.Photos and videos pop with rich contrast and sharp detail. Text is crisp for easy reading. And dual side-firing speakers surround you in sound.
13” Liquid Retina display with support for
1 billion colors.
3.6 millionpixels for incredible resolution
500nits of brightness
The
1080p FaceTime HD camera delivers vibrant video so you always look your best.
A
dual-mic array with beamforming technology isolates and enhances your voice while minimizing background noise. Your voice sounds focused and clear.
Dual side-firing speakers deliver immersive sound. A
And Spatial Audio with support for Dolby Atmos creates a 3D listening experience for music, shows, and movies.
AI
From to?-?do to ta?-?da.The AI apps and tools you use the most, like ChatGPT and Canva, run beautifully on MacBook Neo. It delivers a smooth, versatile AI experience — opening up new possibilities for your work and hobbies.
Built for Apple Intelligence.Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done.3 And it comes fully integrated into MacBook Neo.
Writing Tools. Proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a click.
Genmoji. Express yourself with delightful, custom-made emoji. Type a de ion or mix your favorite emoji to create something entirely new.
Clean Up. Perfect your photos by quickly removing distractions and unwanted background objects with a simple highlight and click.
Great powers come with great
privacy.Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Smooth operator.macOS is the powerful yet friendly operating system that makes a Mac a Mac. And if you already have an iPhone, everything will feel familiar. Simple navigation. Free, automatic updates. Apps that run without a hitch. All wrapped up in a design with Liquid Glass, bringing clarity to everything you do.
Easy. Does it all. macOS feels simple and intuitive — quickly access your apps and files, neatly tile multiple windows, and efficiently navigate with the Multi-Touch trackpad.
Built-in Apple apps. Browse the web with Safari. Create gorgeous presentations in Keynote. Call friends on FaceTime.6 MacBook Neo comes loaded with apps ready for your everyday work and play.
Use your go-to apps. From Microsoft 365 Copilot to Zoom, the apps you know and love run wonderfully on Mac. Just download your favorites from the App Store — and discover thousands more along the way.
Make it yours. Personalize your MacBook Neo with light or dark mode, add color-tinted icons, or enlarge or shrink your Dock and toolbars to a size that’s just right for you.
Mac + iPhone
Better together.Mac and iPhone are incredible on their own. But when you use them together, you unlock a world of amazing features. Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.
New to Mac
Intuitive by design.Feel at home in no time, even if you’ve never used a Mac before. The MacBook Neo experience feels familiar and effortless from the very first time you start it up.
No compromises.MacBook Neo is built from the ground up with advanced security protections that come standard on every Mac. Automatic data encryption, free antivirus protections, and regular software updates give you the peace of mind that you and your data stay safe online.
Lock Key or Touch ID. The MacBook Neo model with Lock Key lets you wake and lock your screen and power your Mac on and off. The MacBook Neo model with Touch ID uses your fingerprint to unlock your Mac, authorize payments, and sign in to apps and sites.
Protected if lost. The Find My app helps you quickly pinpoint where your MacBook Neo is and lock or erase it from afar. And FileVault automatically encrypts your data so it’s completely unreadable — your data will remain secure if your Mac is ever lost or stolen.
Stays secure. MacBook Neo has free, built-in antivirus protections. And free, automatic security updates help keep your device up to date with the latest safeguards.
Remembers your logins. Keep your passwords, passkeys, Wi-Fi info, and other credentials all in one secure place. With Passwords and Autofill, you can quickly sign in to the apps and websites you visit frequently.
Safe online. Industry-leading privacy features defend you against cross-site tracking and minimize the data passed to third parties. And when you turn on Private Browsing, you’ll add even more protection, such as locking your browser tabs when you’re not using them.
Protects your privacy. macOS has groundbreaking privacy protections built in, ensuring that you can choose what data to share and how to share it.
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